LIQUI MOLY South Africa has launched its “Keep Driving the Gees” campaign as the countdown to the 2027 Rugby World Cup in Australia gains momentum.
As the Official Lubricant Partner of Rugby World Cup 2027, LIQUI MOLY says the campaign will celebrate the passion, commitment and energy of the people who keep the things they care about moving forward.
The campaign goes beyond rugby fans, recognising South Africans who drive families, businesses, workshops, farms, teams and communities forward every day.
According to LIQUI MOLY, rugby represents one of South Africa’s strongest expressions of passion, pride and gees, bringing people together and creating moments that unite communities.
“Keep Driving the Gees” will focus on the people behind that passion, including supporters who bring stadiums to life and individuals who dedicate themselves to their cars, motorcycles, businesses, families and personal pursuits.
Rugby is part of the heartbeat of South Africa. It brings people together through passion, pride and gees, and those are qualities we recognise in our drivers every day,” said Melicia Labuschagne, CEO of LIQUI MOLY South Africa.
She added that the campaign will use the road to Rugby World Cup 2027 to create experiences and connect with South Africans through their shared passion for the sport.
The campaign will roll out over the coming year through storytelling, experiences, competitions, retail and workshop activations, as well as the LIQUI MOLY Product Squad.
With the countdown underway, LIQUI MOLY says the journey to Australia has officially begun, with the campaign aimed at keeping the excitement and “gees” alive all the way to Rugby World Cup 2027.