AmaZulu FC have announced a new partnership with Amstel Lager, bringing together two established brands with a shared focus on football, community and supporter engagement.
The partnership was unveiled on Friday, 30 October 2026, at The AmaZulu Experience at Moses Mabhida Stadium in Durban, marking a new chapter for Amstel in KwaZulu-Natal.
The collaboration will focus on enhancing the matchday experience through fan activations, supporter initiatives and community-centred activities throughout the season. It will also include content celebrating the club’s heritage, culture and the people who have supported it across generations.
Founded in 1932, AmaZulu FC remains an important part of KwaZulu-Natal’s sporting and cultural identity. The club’s rallying cry, “Hebe! Usuthu!”, reflects the pride and heritage that continue to unite its supporters.
AmaZulu FC president Sandile Zungu welcomed the partnership, emphasising the importance of preserving the club’s legacy while strengthening its relationship with supporters and local communities.
Amstel Lager’s Mainstream Beer Category Lead, Boipelo Malao, highlighted the shared commitment to creating meaningful experiences that bring people together through football.
The partnership will run throughout the season, with both parties looking to create memorable experiences for supporters on matchdays and beyond.
The collaboration represents an opportunity to celebrate AmaZulu’s history while building stronger connections with the Usuthu family across KwaZulu-Natal.