Netball South Africa (NSA) has announced a new partnership with leading South African bottled water brand aQuellé, which joins the federation as its Official Water and Sports Drink Partner.
The partnership, unveiled on Tuesday, marks another step in NSA’s efforts to strengthen its commercial portfolio while supporting the continued growth of netball in South Africa. It also reflects a shared commitment to athlete performance, hydration and the development of the sport at all levels.
NSA CEO Adam Brooke welcomed the partnership, describing it as an important milestone in building a sustainable future for netball.
We are delighted to welcome aQuellé into the Netball South Africa family. This partnership is a meaningful step in our journey to build a commercially sustainable sport that can compete at the highest levels. aQuellé’s commitment to excellence and their focus on South African communities make them a natural partner for us,Brooke said.
He added that the collaboration will create meaningful opportunities for players, supporters and stakeholders through various activations.
aQuellé Marketing Manager Sharon Combrink said the partnership aligns with the company’s values of promoting healthy, active lifestyles while investing in communities.
We are thrilled to partner with Netball South Africa and look forward to hydrating the Proteas as they represent our country. We are also committed to helping grow the sport and develop local talent,Combrink said.
As part of the agreement, aQuellé branding will feature across Netball South Africa’s flagship events, including the Telkom Netball League, while also supporting the SPAR Proteas and South Africa’s men’s national netball team during international competitions.
Images: Netball SA