SA Rugby and CANAL+ Group have reaffirmed their commitment to strengthening rugby broadcasting through their ongoing partnership with SuperSport following strategic discussions held in Johannesburg this week.
Senior executives from SA Rugby and CANAL+ met at the MultiChoice offices in Randburg to review their existing broadcast arrangements and explore ways to further enhance rugby coverage across Africa. The talks focused on strengthening collaboration with SuperSport to ensure fans continue to enjoy comprehensive access to the sport across television, streaming and digital platforms.
The meeting formed part of broader plans by SA Rugby and CANAL+ to align their long-term strategies and improve how rugby content is delivered to supporters. Both organisations highlighted the importance of maintaining strong relationships with broadcasters to grow the game and expand its reach across the continent.
The continued partnership is expected to help bring rugby closer to fans while supporting the development and visibility of South African rugby at all levels.
SA Rugby CEO, Rian Oberholzer, said:
SuperSport has been at our side for decades, bringing rugby fans all the action, including Rugby World Cups, and we’re excited to continue this journey with them. We had very fruitful discussions with CANAL+ leadership in Johannesburg and, along with them, we are very excited about the road ahead.
Rendani Ramovha, CANAL+ Director for Sports Content in English and Portuguese-speaking Africa, said:
As part of CANAL+ Africa and the CANAL+ Group, we are proud to be able to enhance our existing partnership with SA Rugby.
Rugby plays an important role in the sports package we deliver to our CANAL+ Africa SA Pay-TV audience and the partnership with SA Rugby is crucial to delivering the very best in local and international rugby.
We are excited to engage with the rugby governing body to find ways to deliver the sport to audiences across many different touchpoints: linear television, streaming, digital and social media.
The robust and engaging discussions were aimed at ensuring that the viewer gets the ultimate rugby viewing experience, courtesy of this SuperSport partnership. We cannot wait for the viewers and DStv subscribers to experience all that we have in store this year, leading up to the Springboks’ title defence in Australia next year.