The Basketball Africa League (BAL) has officially launched its sixth season in style, unveiling a record 15 marketing and merchandising partners as the 2026 campaign tips off at SunBet Arena in Pretoria.
This milestone lineup includes five new global brands Amazon Web Services (AWS), FLEXX, PUMA, Qatar Foundation, and South African Tourism joining an already strong group of returning partners.
Among the returning heavyweights are Rwanda Development Board and Wilson as Foundational Partners. They are supported by a roster of Official Partners, including AB InBev, Afreximbank, Air Senegal, Hyundai, RwandAir, the French Embassy of Senegal, ServiceNow, and Wave.
The 2026 BAL season is set to reach audiences in more than 200 countries and territories, underlining the league’s rapid global growth and expanding presence across all 54 African nations. Broadcast coverage will be available on major platforms such as Canal+, NBA TV, and via digital streaming on the NBA App.
BAL President Amadou Gallo Fall подчеркнул the significance of this achievement, noting that the expanding list of partners reflects both the league’s growing momentum and the broader rise of Africa’s sports industry.
Key Partnership Highlights
This season’s partnerships extend beyond branding, playing a key role in fan engagement, player development, and community impact:
Amazon Web Services (AWS) joins as the Official Technology Provider, delivering cloud computing and AI-driven capabilities.
PUMA becomes the Official Outfitter, supplying kits, training gear, and apparel for teams and referees.
Hyundai will enhance fan experiences during the Kalahari Conference in Pretoria.
Qatar Foundation will lead social impact initiatives and court development programmes.
Wave continues to support grassroots and women-focused initiatives, including BAL4HER.
Meanwhile, legacy partners such as Wilson remain central to the competition as the Official Game Ball provider.