SA Rugby has confirmed it will conduct a comprehensive review of its ticket pricing strategy after the conclusion of the 2026 season, following growing concerns from supporters over the cost of attending Springbok Test matches.
SA Rugby president Mark Alexander said the governing body had listened to feedback from fans during the inaugural Nations Championship and acknowledged that certain ticket categories required careful reassessment.
We take full ownership of this matter and are committed to ensuring that our ticketing structure reflects accessibility and sustainability,said Alexander.
He stressed that supporters remain at the heart of South African rugby’s success, adding that the organisation is determined to strike a balance between making matches affordable and ensuring they remain financially sustainable.
Supporters’ passion and loyalty are central to our success, and we are deeply grateful for their commitment to our teams. Rugby is a shared national treasure, and we have a responsibility to ensure every supporter feels part of the journey,he said.
Alexander also dismissed claims that SA Rugby had inflated ticket prices out of greed, pointing out that the union recorded a financial loss in 2025.
Our commercial strategies are designed to cover the cost of running rugby in South Africa, not to increase profits,he said.
He added that Springbok Test matches generate significant economic benefits through tourism, hospitality and global exposure, while also serving as a source of national pride.
Our objective is clear: to balance the financial sustainability of the sport with the imperative of keeping rugby accessible to all South Africans.
SA Rugby said it will evaluate its current ticketing framework after the 2026 campaign and introduce any necessary changes ahead of the 2027 season to ensure a more supporter-focused approach.
The Springboks will conclude the July leg of the inaugural Nations Championship when they host Wales at Hollywoodbets Kings Park on Saturday.